Calella is presently one of the municipalities forming part of the network of Smart Tourist Destinations (Red DTI). It is a project promoted by the Secretary of State for Tourism of the Spanish government and managed by the State Mercantile Society for the Management of Tourism Innovation and Technologies (SEGITTUR)
The objective of the DTI network is to promote the exchange of experiences and knowledge that contribute to the intelligent development of tourist destinations. The program consists of five axes: governance, innovation, technology, sustainability and accessibility.
Calella's entry into this group is the logical consequence of the city's trajectory in this field. In 2016, the city began to work on a smart tourist destination project with the support of the Barcelona Provincial Council. This project was also part of the City Strategic Plan.
In this way, the adhesion of Calella to the DTI network implies that the municipality maintains and strengthens its commitment to a process of continuous improvement, based on the DTI methodology, which is implemented taking into account the five axes mentioned above and coordinating them with all agents, public and private, that directly or indirectly enable tourist activity in the territory. But, in fact, being part of this DTI project serves to revalue the destination because this brand is identified in two concepts that are on the rise: innovation and technology.
In total, after the approval of Calella, the network already has 610 members, of which 437 are regular members (the case of Calella), 79 institutional members, 91 collaborators and 3 international observers.